Top 6 Email/SMS Marketing Shopify App
+ A Comparison Guide

Email and SMS marketing are two of the most powerful tools in an eCommerce store’s toolkit, allowing you to engage customers, promote products, and send personalized messages at the right time.

Effective communication with your customers is essential for building relationships, driving sales, and encouraging repeat business. Email and SMS marketing are two of the most powerful tools in an eCommerce store’s toolkit, allowing you to engage customers, promote products, and send personalized messages at the right time.

Shopify offers a wide range of email and SMS marketing apps designed to simplify this process, from automated campaigns to personalized recommendations and real-time notifications. In this article, we’ll look at the best email and SMS marketing apps on Shopify, comparing their features, pros, cons, and pricing so you can choose the right one for your store.

Klaviyo is one of the most popular email marketing apps for Shopify, offering advanced features for customer segmentation, automation, and analytics. It integrates deeply with Shopify, allowing you to create highly personalized and targeted email campaigns based on customer behavior, purchase history, and more.

Key Features:

– Advanced customer segmentation and targeting.
– Automated email flows for cart abandonment, welcome series, and post-purchase follow-ups.
– Customizable email templates.
– In-depth analytics to track email performance and customer behavior.
– Seamless Shopify integration for real-time data syncing.

PROS

– Excellent for building personalized email marketing campaigns.
– Advanced segmentation allows for highly targeted messages.
– Comprehensive reporting and analytics.
– Automation workflows are easy to set up.

CONS

– Can be expensive for stores with large email lists.
– May be overwhelming for beginners due to its advanced features.

Pricing:

– Free for up to 250 contacts and 500 email sends.
– Paid plans start at $20/month (for 500 contacts).

Omnisend is a powerful marketing app that offers both email and SMS marketing capabilities, making it an excellent choice for businesses that want to engage customers across multiple channels. It allows you to create and automate email, SMS, and push notifications all from a single platform.

Key Features:

– Email, SMS, and push notification marketing.
– Pre-built automation workflows for cart abandonment, welcome series, and more.
– Segmentation based on purchase behavior and engagement.
– Drag-and-drop email builder with customizable templates.
– Built-in A/B testing for campaign optimization.

PROS

– Supports email, SMS, and push notifications in one platform.
– Easy-to-use automation workflows.
– Comprehensive campaign reporting.
– Scalable pricing that includes free plans.

CONS

– SMS credits are charged separately from email marketing.
– Some advanced features are locked behind higher-tier plans.

Pricing:

– Free plan available (up to 250 contacts, 500 emails/month, and 60 SMS credits).
– Paid plans start at $16/month (for up to 500 contacts).

If your focus is primarily on SMS marketing, EcomSend is a great option. This app specializes in SMS campaigns and automations, allowing you to send personalized text messages for promotions, order updates, and more. EcomSend integrates with Shopify to capture customer phone numbers and trigger SMS messages based on actions like abandoned carts or order confirmations.

Key Features:

– Advanced SMS marketing automation (abandoned cart reminders, order updates).
– Targeted SMS campaigns based on customer segments.
– Compliance with TCPA and GDPR regulations.
– Detailed SMS performance analytics.
– SMS templates for quick setup.

PROS

– Excellent for businesses focused on SMS marketing.
– Easy-to-use automation features.
– Complies with global regulations, ensuring customer privacy.
– Scalable pricing based on SMS usage.

CONS

– Focuses only on SMS, so no email marketing features.
– SMS costs can add up for larger campaigns.

Pricing:

– Free plan available (pay-per-message pricing).
– SMS pricing starts at $0.0149 per message (cost varies by region).

Privy is a versatile marketing app that focuses on lead generation through popups, banners, and forms, while also providing email marketing tools. With Privy, you can capture email addresses using customizable popups and follow up with automated email campaigns to nurture those leads.

Key Features:

– Popups, banners, and embedded forms for lead generation.
– Automated email marketing for welcome series, abandoned carts, and post-purchase emails.
– Customizable email templates and drag-and-drop editor.
– Real-time reporting to track email performance.
– Integrates with Shopify for seamless customer data syncing.

PROS

– Excellent for capturing leads through popups and banners.
– Easy-to-use email automation workflows.
– Offers a free plan for smaller stores.
– Focuses on building an email list quickly.

CONS

– Email marketing features are more basic compared to Klaviyo or Omnisend.
– Limited free plan, with most advanced features behind a paywall.

Pricing:

– Free plan available (up to 100 email contacts).
– Paid plans start at $15/month (for up to 1,000 email contacts).

Postscript is a top SMS marketing app designed for Shopify merchants who want to engage their customers through text messaging. Postscript is particularly known for its advanced automation features, allowing you to send personalized SMS campaigns based on customer actions such as order updates, abandoned carts, and more.

Key Features:

– SMS and MMS marketing automation.
– Detailed segmentation based on customer behavior and preferences.
– Compliance with TCPA and GDPR regulations.
– Integration with Shopify to track customer actions.
– Real-time performance analytics.

PROS

– Powerful SMS automation features.
– Simple to set up and integrate with Shopify.
– Strong customer support and compliance with regulations.
– Customizable SMS campaigns.

CONS

– No email marketing features—SMS only.
– SMS marketing can be expensive depending on campaign size.

Pricing:

– Free plan available (pay-per-message pricing).
– SMS pricing starts at $0.015 per message (varies by country).

Seguno is a budget-friendly email marketing app specifically designed for Shopify store owners who want a simple, easy-to-use solution. Seguno integrates directly into the Shopify dashboard, making it easy to manage email campaigns without switching between platforms. It offers basic automation features like welcome emails, product promotions, and thank-you messages.

Key Features:

– Shopify-native email marketing app (manages everything within the Shopify dashboard).
– Automated email flows for cart recovery, welcome series, and post-purchase.
– Customizable email templates.
– Performance tracking with real-time reporting.

PROS

– Ideal for stores focused on rich snippets and structured data.
– Fully automated setup with no technical knowledge required.
– Can significantly improve click-through rates from search results.
– No ongoing maintenance needed.

CONS

– Limited features compared to more advanced email marketing tools.
– Lacks segmentation and detailed analytics found in apps like Klaviyo or Omnisend.

Pricing:

– Free plan available (up to 250 subscribers).
– Paid plans start at $10/month (for 1,000 subscribers).

Comparison Table

App	Best For	Key Features	Pros	Cons	Pricing
Klaviyo	Advanced Email Marketing	Advanced segmentation, email automation, analytics	Highly personalized campaigns, powerful segmentation	Can be expensive, complex for beginners	Free to $20+/month
Omnisend	Omnichannel Marketing (Email + SMS)	Email, SMS, push notifications, automation workflows	All-in-one marketing solution, great automation	SMS credits charged separately	Free to $16+/month
EcomSend	SMS Marketing	SMS campaigns, automation, compliance	Focused on SMS, easy-to-use automation	SMS only, no email marketing	Free to pay-per-message pricing
Privy	Lead Generation + Email Marketing	Popups, banners, email marketing automation	Great for lead generation, free plan available	Basic email marketing features	Free to $15+/month
Postscript	Advanced SMS Marketing	SMS/MMS automation, customer segmentation	Powerful SMS automation, easy Shopify integration	SMS only, can be expensive for large campaigns	Free to pay-per-message pricing
Seguno	Simple + Budget-Friendly Email	Shopify-native email marketing, automation	Shopify integration, affordable pricing	Limited features compared to other tools	Free to $10+/month

Final Thoughts: Which Email/SMS Marketing App is Right for You?

– If you’re looking for advanced email marketing with detailed segmentation, Klaviyo is the best choice. It offers powerful automation and personalization features, making it ideal for larger stores looking to scale their email campaigns.

– For an all-in-one solution that combines email, SMS, and push notifications, Omnisend is a great option. Its omnichannel marketing approach helps you reach customers across multiple touchpoints.

– If SMS marketing is your primary focus, EcomSend and Postscript are both excellent choices, offering robust automation and compliance with privacy regulations.

– For lead generation with integrated email marketing, Privy is an easy-to-use app that helps you capture leads through popups and convert them with automated email campaigns.

– For a simple, budget-friendly email solution, Seguno is ideal for smaller stores or those just starting with email marketing. It integrates directly into Shopify, making it easy to manage without extra complexity.

Choosing the right email and SMS marketing app for your Shopify store depends on your business needs, budget, and marketing strategy. Whether you’re looking for advanced automation or simple email blasts, one of these apps is sure to help you increase engagement and boost sales.