Top 6 Email/SMS Marketing Plugins on WooCommerce
+ A Comparison Guide

Effective email and SMS marketing are essential for any WooCommerce store that wants to grow its customer base, increase conversions, and drive sales.

Effective email and SMS marketing are essential for any WooCommerce store that wants to grow its customer base, increase conversions, and drive sales. WooCommerce, being highly customizable and flexible, supports a wide range of email and SMS marketing plugins that allow you to automate campaigns, segment customers, and send personalized messages.

In this article, we’ll review the best email and SMS marketing plugins for WooCommerce, comparing their key features, pros, cons, and pricing to help you select the right tool for your business.

Mailchimp for WooCommerce is one of the most popular email marketing plugins, offering an all-in-one solution for building email lists, automating campaigns, and tracking results. Mailchimp allows you to sync your WooCommerce store with your Mailchimp account, making it easy to create targeted email campaigns based on customer data such as purchase history, abandoned carts, and more.

Key Features:

– Seamless integration between WooCommerce and Mailchimp.
– Automated email marketing for cart abandonment, product recommendations, and more.
– Advanced segmentation based on customer behavior and purchases.
– Pre-built email templates for easy campaign creation.
– Detailed reporting and analytics.

PROS

– Easy to set up and integrate with WooCommerce.
– Strong segmentation and automation features.
– Great for building and managing email lists.
– Free plan available for smaller stores.

CONS

– Some advanced features are locked behind paid plans.
– Limited SMS capabilities unless you use a third-party integration.

Pricing:

– Free plan available (up to 500 contacts).
– Paid plans start at $11/month (for 500 contacts).

Brevo is an all-in-one marketing platform that combines both email and SMS marketing. The plugin integrates seamlessly with WooCommerce, allowing store owners to create and automate email and SMS campaigns, track customer engagement, and manage their contact list all from one place.

Key Features:

– Email marketing automation (cart recovery, welcome series, etc.).
– SMS marketing and transactional SMS notifications.
– Drag-and-drop email editor with customizable templates.
– Advanced segmentation based on user behavior and purchase history.
– Real-time performance analytics and A/B testing.

PROS

– Combines email and SMS marketing in one platform.
– Scalable pricing with a free plan for smaller stores.
– User-friendly interface with automation workflows.
– Includes advanced reporting and A/B testing.

CONS

– The free plan limits the number of daily emails and doesn’t include SMS credits.
– Limited email design flexibility compared to some competitors.

Pricing:

– Free plan (up to 300 emails/day).
– Paid plans start at $25/month (for 10,000 emails/month).

ActiveCampaign is a powerful email and SMS marketing tool that offers advanced automation features and detailed customer segmentation. It integrates with WooCommerce to sync customer data, allowing you to create highly personalized email and SMS campaigns based on user behavior, abandoned carts, and more.

Key Features:

– Advanced email and SMS automation workflows.
– Powerful segmentation based on customer behavior and purchase history.
– Pre-built email templates and drag-and-drop editor.
– Deep analytics with insights into customer journeys and conversion rates.
– Integrated CRM for managing customer interactions.

PROS

– Excellent automation and segmentation capabilities.
– Combines email, SMS, and CRM in one platform.
– Customizable workflows for personalized customer journeys.
– Strong analytics and reporting features.

CONS

– Can be expensive, especially for larger contact lists.
– May have a steeper learning curve for beginners.

Pricing:

– Free trial available.
– Paid plans start at $29/month (for 500 contacts).

AutomateWoo is a WooCommerce-specific plugin that allows you to create powerful email and SMS marketing automation based on user actions. AutomateWoo is designed to work seamlessly with WooCommerce, giving you control over triggers, workflows, and customer data to run personalized campaigns such as abandoned cart emails, birthday discounts, and post-purchase follow-ups.

Key Features:

– WooCommerce-native automation for email and SMS marketing.
– Customizable workflows for personalized messages (abandoned carts, follow-ups).
– Customer segmentation based on purchase behavior.
– Integration with WooCommerce Subscriptions for subscription-based businesses.
– Detailed performance tracking for campaigns.

PROS

– Specifically built for WooCommerce stores.
– Advanced automation and segmentation features.
– Great for running targeted campaigns based on user behavior.
– Simple to set up and manage within WooCommerce.

CONS

– No free plan available.
– SMS marketing requires a third-party integration.

Pricing:

– $99/year (single site license).

Omnisend is another robust marketing tool that combines both email and SMS marketing, providing an all-in-one solution for store owners looking to engage customers across multiple channels. With Omnisend, you can create automated email and SMS campaigns, run push notifications, and track customer engagement seamlessly.

Key Features:

– Email, SMS, and push notification marketing.
– Pre-built automation workflows for abandoned carts, welcome series, and post-purchase.
– Segmentation and targeting based on customer behavior.
– Drag-and-drop email and SMS campaign builder.
– Detailed campaign reporting and A/B testing.

PROS

– All-in-one platform for email, SMS, and push notifications.
– Advanced automation features for omnichannel marketing.
– Intuitive drag-and-drop campaign editor.
– Offers a free plan for small businesses.

CONS

– SMS credits are charged separately from email marketing.
– Some advanced features require a paid plan.

Pricing:

– Free plan available (up to 250 contacts, 500 emails/month).
– Paid plans start at $16/month.

Drip is a highly flexible email and SMS marketing platform that focuses on delivering personalized messages to customers. It integrates well with WooCommerce, allowing you to sync customer data and create targeted email and SMS campaigns based on behavior, purchase history, and engagement.

Key Features:

– Advanced email and SMS marketing automation.
– Segmentation based on customer data and behavior.
– Pre-built workflows for cart recovery, welcome series, and more.
– Detailed analytics and reporting for campaign performance.
– Customizable email and SMS templates.

PROS

– Combines email and SMS marketing with strong personalization features.
– Advanced automation and segmentation for targeted campaigns.
– User-friendly interface with drag-and-drop editor.
– Offers robust analytics for tracking conversions and customer engagement.

CONS

– More expensive than some alternatives.
– Some features require more advanced knowledge to use effectively.

Pricing:

– Free trial available.
– Paid plans start at $39/month (for up to 2,500 emails).

Comparison Table

Plugin	Best For	Key Features	Pros	Cons	Pricing
Mailchimp	Comprehensive Email Marketing	Email automation, segmentation, pre-built templates	Easy to use, strong automation and segmentation	Limited SMS unless integrated with third-party	Free to $11+/month
Brevo	Email + SMS Marketing	Email and SMS automation, segmentation, reporting	Combines email and SMS, scalable pricing	Limited free plan, basic email design options	Free to $25+/month
ActiveCampaign	Advanced Automation & Segmentation	Email/SMS automation, CRM, customer journey insights	Powerful automation, CRM integration	Can be expensive, steeper learning curve	Free trial to $29+/month
AutomateWoo	WooCommerce-Specific Automation	WooCommerce-specific email/SMS automation, segmentation	Native WooCommerce plugin, customizable workflows	No free plan, SMS requires integration	$99/year
Omnisend	Omnichannel Marketing (Email + SMS)	Email, SMS, push notifications, drag-and-drop editor	All-in-one solution, free plan available	SMS credits charged separately	Free to $16+/month
Drip	Personalized Email + SMS Marketing	Email/SMS automation, segmentation, advanced analytics	Powerful personalization, robust analytics	More expensive, advanced features require knowledge	Free trial to $39+/month

Final Thoughts: Which Email/SMS Marketing Plugin is Right for You?

– For a comprehensive email marketing solution with powerful automation and segmentation, Mailchimp is a great choice for WooCommerce stores. It’s user-friendly, offers a free plan, and integrates seamlessly with WooCommerce.

– If you want both email and SMS marketing in one platform, Brevo and Omnisend are excellent options. Both offer omnichannel marketing features and are ideal for businesses looking to engage customers across multiple channels.

– For WooCommerce-specific automation with advanced email and SMS workflows, AutomateWoo is the best choice. It’s built for WooCommerce, making it easy to create highly targeted campaigns based on customer actions.

– If SMS marketing is your main focus, SMSBump and Postscript offer powerful tools to create automated SMS campaigns, making them perfect for stores that want to engage customers via text.

– For advanced automation and personalization that combines both email and SMS, ActiveCampaign and Drip are excellent choices for businesses that want to build highly personalized, data-driven campaigns.

Ultimately, the right email and SMS marketing plugin for your WooCommerce store depends on your business needs, budget, and marketing strategy. Whether you’re just starting with email marketing or want to expand into omnichannel campaigns, these plugins can help you engage customers and drive more sales.