top 6 Discount Plugins for WooCommerce + A full Comparison
WooCommerce is one of the most popular eCommerce platforms for WordPress users, thanks to its flexibility and the extensive range of plugins available to enhance online stores. Among these, discount plugins can be a game-changer in boosting conversions, increasing customer loyalty, and enticing more sales. Whether you’re looking to create dynamic discounts, set up seasonal promotions, or build customer-specific pricing strategies, there’s a WooCommerce discount plugin for you. In this article, we’ll explore the top discount plugins for WooCommerce and provide a comprehensive comparison to help you choose the best fit for your store.
1. WooCommerce Dynamic Pricing & Discounts
This plugin is one of the best solutions for setting up flexible pricing rules and dynamic discounts. It allows you to create discounts based on product quantity, user roles, product categories, and more.
Key Features:
- Bulk pricing rules for products or categories.
- Special offers like “Buy One, Get One Free” (BOGO).
- Schedule discounts with a start and end date.
- Restrict discounts based on user roles and customer purchase history.
PROS
- Extremely versatile, with highly customizable discount options.
- Great for both simple and complex discount campaigns.
- Supports tiered pricing structures.
CONS
- Configuration might be complex for new users.
- Slightly more expensive compared to other plugins.
Pricing:
$129/year.
2. Discount Rules for WooCommerce
Discount Rules for WooCommerce is a popular and highly-rated plugin that offers extensive discount and pricing strategies. It supports bulk discounts, percentage discounts, and even customer-specific discounts.
Key Features:
- Percentage-based discounts for product quantities.
- Ability to create discounts for specific users, user roles, or groups.
- Automatic application of coupon codes.
- Schedule discounts for promotional events.
PROS
- Easy to use with an intuitive UI.
- Comprehensive options to set up almost any type of discount.
- Offers a free version with basic functionality.
CONS
- Some advanced features are locked behind the premium version.
- Limited styling options for display messages.
Pricing:
Free with a premium version starting at $49/year.
3. WooCommerce Smart Coupons
This all-in-one solution not only allows you to create discounts but also helps manage and distribute store coupons. It is ideal for creating promotional campaigns and improving customer engagement through coupons.
Key Features:
- Create store credits, gift vouchers, and BOGO deals.
- Auto-apply coupons to the cart.
- Personalized coupons for customers.
- Schedule coupons and limit usage.
PROS
- Excellent for driving customer retention through coupons and store credits.
- Intuitive and well-documented.
- Easy setup and management of coupons.
CONS
- Focuses more on coupons, lacking complex dynamic pricing features.
- Not ideal if you’re looking purely for advanced bulk pricing rules.
Pricing:
$99/year.
4. Advanced Coupons for WooCommerce
Advanced Coupons enhances the native WooCommerce coupon functionality, offering advanced discount options for sales campaigns. It helps create more enticing deals with features like BOGO deals, shipping discounts, and URL coupons.
Key Features:
- Create loyalty program discounts.
- BOGO deals and cart conditions.
- URL coupons to streamline the shopping experience.
- Role-based pricing.
PROS
- Easy-to-setup advanced coupon rules.
- Works seamlessly with the WooCommerce coupon system.
- Great for loyalty programs and customer retention.
CONS
- Less focused on bulk pricing or dynamic discounts.
- Advanced features may require an additional learning curve.
Pricing:
Starts at $59/year.
5. WooCommerce Bulk Discount
As the name suggests, this plugin focuses primarily on bulk discounts for products. It is great for stores that need simple yet effective bulk pricing rules without too much complexity.
Key Features:
- Percentage-based discounts for bulk purchases.
- Apply discounts to individual products or entire categories.
- Simple and straightforward UI for quick setup.
PROS
- Lightweight and easy to configure.
- Ideal for stores focusing primarily on bulk sales.
- Minimal impact on site performance.
CONS
Lacks advanced discount rules.
Not as feature-rich as other plugins on this list.
Pricing:
Free, with a premium version for $39/year.
6. YITH WooCommerce Dynamic Pricing and Discounts
This plugin allows you to set up promotional campaigns, dynamic pricing rules, and special offers that can target specific customer groups. It is perfect for creating flexible pricing strategies to attract different types of customers.
Key Features:
- Flexible discount rules based on products, cart value, or user roles.
- “Buy More, Save More” pricing strategies.
- User role-based pricing.
- Conditional discounts based on cart contents.
PROS
- Wide range of discounting rules for diverse strategies.
- Customizable promotional campaigns.
- Integration with other YITH plugins.
CONS
- Some features require the premium version.
- User interface may take time to understand.
Pricing:
Free with a premium version starting at $99/year.
Comparison Table
| Plugin | Price (Annual) | Bulk Discounts | User Role Discounts | Coupons | Complexity Level | Best For |
|---|---|---|---|---|---|---|
| WooCommerce Dynamic Pricing & Discounts | $129/year | Yes | Yes | No | Medium-High | Complex campaigns, flexible rules |
| Discount Rules for WooCommerce | Free/$49+ | Yes | Yes | Yes | Low-Medium | Bulk pricing, user-specific discounts |
| WooCommerce Smart Coupons | $99/year | No | Yes | Yes | Medium | Coupons, store credits, gift vouchers |
| Advanced Coupons for WooCommerce | $59/year | No | Yes | Yes | Medium | Loyalty programs, advanced coupons |
| WooCommerce Bulk Discount | Free/$39+ | Yes | No | No | Low | Simple bulk discounts |
| YITH WooCommerce Dynamic Pricing and Discounts | Free/$99+ | Yes | Yes | No | Medium | Flexible pricing strategies, promotions |
Conclusion
Choosing the right discount plugin for your WooCommerce store depends on your business needs and desired discount strategies. If you’re looking for a flexible and comprehensive solution, WooCommerce Dynamic Pricing & Discounts or YITH WooCommerce Dynamic Pricing and Discounts might be your best options. For those primarily focused on coupons and customer loyalty, WooCommerce Smart Coupons or Advanced Coupons for WooCommerce offer targeted solutions. For simple bulk pricing rules, WooCommerce Bulk Discount may suffice.
Use this comparison to select the best discount plugin tailored to your WooCommerce store’s goals and elevate your promotional campaigns to maximize customer engagement and sales.
